The end of marketing guesswork.
At Campaign Analytics, we strip away the noise. Based in London, our team specializes in high-precision attribution models that reveal where your ROI truly hides.
Explore our frameworkAvg. ROI Uplift
Observed performance gain for clients shifting from last-click to multi-touch models.
Real-time Clarity
Holborn Tower, London
Leading the evolution of digital marketing insights from the heart of the UK capital.
Beyond the single-click fallacy.
The modern customer journey is a constellation of touchpoints. Treating the final click as the sole driver of conversion is not just inaccurate—it is expensive.
Our methodology focuses on the "In-Between": the subtle interactions on social, the discovery phases in search, and the latent effects of brand awareness. We give credit where it's actually due.
The Attribution Playbook
Linear vs. Exponential
We weigh the decay of impact over time, ensuring early-funnel efforts aren't forgotten.
Cross-Device Identity
Stitching together sessions across mobile, desktop, and tablet for a 360-degree view of the user.
Strategic Clarity.
Resources and frameworks designed to audit your current measurement maturity.
Attribution Audit
A deep-dive assessment into your pixel implementation and data hygiene. We identify leaks in your tracking funnel.
View SolutionMMP Integration
Navigating the complex world of Mobile Measurement Partners. We ensure your app tracking is compliant and precise.
View SolutionThe Custom Model
When off-the-shelf software fails, we build bespoke SQL-based models tailored to your unique sales cycle lengths.
Start Here"Before working with them, our Facebook ROAS seemed tripled, but the bank account didn't match. Now we see the truth."
E-commerce Director
UK Fashion Retailer
Hard constraints we solve:
- Cookie deprecation & privacy-first measurement (iOS 14.5+ protocol)
- Eliminating double-counting across multi-channel campaigns
The Reality of the Path
Our proprietary tracking layer captures the micro-moments that standard analytics misses. We visualize the entire journey from initial view to loyal customer advocacy.
Ready to verify
your growth?
Schedule a 20-minute discovery call with our London team. No high-pressure sales, just honest talk about your data stacks.