Our digital footprint philosophy.
At Campaign Analytics, we believe in radical clarity. This policy outlines how we use technologies to understand performance while respecting your digital boundaries.
Defining the Invisible
To deliver the high-performance Marketing Analytics & Attribution services we provide to our UK clients, we utilize "cookies"—small text files placed on your device. These aren't just technical necessities; they are the sensors that allow us to measure the efficacy of digital journeys.
Unlike traditional intrusive tracking, Campaign Analytics prioritizes anonymized data aggregation. We use these files to distinguish between unique sessions and returning visits, ensuring our own campaign metrics remain accurate and reflective of real human interaction rather than bot traffic.
Refined Attribution
Data integrity starts with respectful collection methods.
Why it matters
Modern attribution requires a bridge between touchpoints. Without these persistent identifiers, the narrative of a customer's journey becomes fragmented, leading to wasted marketing spend and poor user experiences. Our use of cookie-policy compliant tools ensures we bridge that gap ethically.
The Taxonomy of Usage
We categorize our tracking technologies into four distinct functions based on their impact on your experience.
Essential Infrastructure
Strictly necessary for the site to function. These handle security, load balancing, and your cookie-policy preferences. They cannot be disabled as the site would cease to operate safely without them.
Performance Intelligence
These collect information about how visitors use our site—which pages are popular, how long people stay, and where errors occur. All data is aggregated and therefore anonymized.
Functional Enhancement
Allowing the site to remember choices you make (like your username or region) to provide enhanced features. These do not track your browsing activity on other websites.
Targeted Attribution
Used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of campaigns.
Managing Your Digital Identity
Browser Governance
Most web browsers allow you to erase cookies from your computer hard drive, block all cookies, or receive a warning before a cookie is stored.
Third-Party Opt-Out
You can opt-out of many third-party ad networks. We suggest visiting the Network Advertising Initiative (NAI) for more comprehensive controls.
Consent Lifespan
Your consent is usually valid for a period of 12 months, after which we will ask you to renew your preferences upon your next visit.
Questions regarding our policy?
Our compliance team is available for direct inquiries.
Legal Frameworks & Compliance
Our operational headquarters in Holborn Tower, London means we adhere strictly to UK GDPR and the Privacy and Electronic Communications Regulations (PECR).
Company Name
Campaign Analytics
Registered Location
Holborn Tower, 137-144 New Oxford St, London
Email Support
Privacy Alignment
Our cookie strategy is intrinsically linked to our broader data protection ethos. We minimize data retention and ensure that any third-party processors we use meet our rigorous security standards.
Read Privacy PolicyUsage Terms
By continuing to use our services, you acknowledge the storage and usage of cookies as described in this policy. We update these terms regularly to reflect technological changes.
Terms of ServiceEssential Policy Highlights
Campaign Analytics | CampaignAnalytics.cc
Holborn Tower, 137-144 New Oxford St, London WC1V 6PL, UK