Moving beyond simple clicks to true incremental value.
In an era of signal loss and privacy shifts, standard dashboarding isn't enough. Our solutions are designed to bridge the gap between raw tracking and strategic decision-making through rigorous performance tracking and data science.
Measurement Integrity Audits
We begin by validating your source of truth. Most brands are making decisions based on data that is 20-30% inaccurate due to misfiring tags or bot traffic. Our performance audits ensure your foundation is rock solid before a single pound is spent on optimization.
- Tracking Pixel Validation
- Server-Side GTM Setup
- Bot & Fraud Filtering
Holistic Marketing Attribution
Stop relying on last-click models that overvalue search and undervalue brand discovery. Our attribution solutions use multi-touch modeling to map the complex journeys of modern consumers across fragmented devices and platforms.
- Linear & Time-Decay Models
- Cross-Device Path Analysis
- Incrementality Testing
Media Mix Modeling (MMM)
For brands operating at scale, we deploy media mix modeling to determine the impact of offline and top-of-funnel channels. We analyze historical data to see how TV, Radio, and OOH contribute to the overall digital ecosystem.
- Diminishing Returns Analysis
- Seasonality Adjustments
- Budget Reallocation Forecasting
Precision in Practice.
"The goal isn't more data; it's the right data at the right time."
Deep Conversion Analysis
We look beyond the sale. Our conversion analysis involves investigating Customer Lifetime Value (CLV) by channel. We don't just find you customers; we find you the customers who return, refer, and remain profitable for the long term. This shifts your focus from short-term ROAS to long-term business health.
Unified Data Ingestion
We collapse the silos. By pulling data from your CRM, ad platforms, and website into a single warehouse, we eliminate the discrepancy errors that plague internal marketing reports.
Algorithmic Weighting
Each touchpoint is weighted by its true influence. Using Shapley value or Markov chains, we determine how much credit each ad deserves based on its contribution to the final path.
Budget Optimization
The final output is a prescriptive plan. We tell you exactly where to shift your next £10,000 to maximize growth without hitting the point of diminishing returns.
Better decisions,
driven by rigor.
"Campaign Analytics helped us realize that 40% of our 'new' customers had actually interacted with us 6 months prior. It completely changed how we viewed our top-of-funnel spend."
— CMO, Global Retail Group
22%
Avg. ROAS Increase
350M+
Events Audited
Focus Area
Predictive LTV Modeling
Latest Update
GA4 Migration Integrity Check for Q1 2026
Ready to audit your attribution?
Let’s discuss your current measurement stack and find the blind spots that are costing you growth. Our team is based in London and works with brands across the UK and Europe.
Location
Holborn Tower, 137-144 New Oxford St,
London WC1V 6PL, UK
Connect
Email: [email protected]
Phone: +44 20 7946 0128
Hours
Mon-Fri: 09:00-18:00
Response time < 24h